Projects

• Fuel / Energy Industry

  Current

  Marketing Consulting Delivery Associate Manager
  

• Service Reminder SMS & Email Automation: Sent automated reminders for gas meter checks, bill payments, and safety updates. Improved on-time customer actions by 25%.
• Energy Consumption Campaigns: Segmented customers based on usage patterns to deliver personalized tips and offers. Increased customer satisfaction scores and engagement metrics.
• Push Notifications for Critical Alerts: Automated alerts for service interruptions or emergency updates. Reduced customer support inquiries by 18%.
• Loyalty Program Automation: Sent personalized offers and rewards notifications. Increased loyalty program engagement by 35%.

Platform used : Salesforce Marketing Cloud

• E-Commerce

  2022

  Senior Marketing Automation Specialist
  

• Abandoned Cart Recovery & Re-Engagement Flows: Multi-channel workflows with emails, SMS, and push notifications. Recovered 25% of abandoned carts and increased returning customers by 20%.
• Performance Analytics & Optimization: Monitored campaigns to optimize messaging timing, content, and segmentation. Improved overall ROI on campaigns by 28%.
Platform used : Salesforce Marketing Cloud

• Retail Industry

  2021

  Senior Marketing Automation Specialist
  

• Personalized Email Campaigns: Automated promotions and newsletters to segmented customer groups based on purchase history. Increased email open rates by 28% and conversions by 15%.
• Cart Abandonment SMS Flows: Triggered messages to users who abandoned carts. Recovered 20% of abandoned carts, generating significant incremental revenue.
• Push Notification Campaigns: Promoted flash sales and loyalty programs on mobile apps. Boosted app engagement by 30% and improved loyalty program participation.

Platform used : Salesforce Marketing Cloud

• Work Experience

  Senior Marketing Automation Specialist with 11+ years of experience in marketing automation, multi-channel campaigns, and analytics.

  • 💼 11+ years of experience in marketing automation, campaign management, and multi-channel customer engagement.
  • 📧 Expertise in email, SMS, and push notification campaigns using platforms like Salesforce Marketing Cloud, Marketo, Braze, HubSpot, Responsys.
  • 💻 Skilled in HTML, CSS, JavaScript, SQL, AMPScript, RPL for email and automation development.
  • 🔄 Experience in creating complex workflows, journey mapping, and automated campaign triggers across channels.
  • 📊 Proficient in reporting and analytics, including campaign performance tracking, segmentation analysis, and ROI measurement.
  • 🎯 Strong experience in multi-channel segmentation and personalization to improve engagement and conversion rates.
  • 🛠 Hands-on with JIRA and Synops for project tracking, task management, and cross-team collaboration.
  • 🧠 Demonstrated analytical thinking and ability to leverage data for campaign optimization and strategic decision-making.
  • 👥 Experienced in team leadership and mentoring, guiding junior specialists and coordinating with marketing, design, and development teams.
  • ⚡ Strong focus on campaign optimization, deliverability, A/B testing, and customer lifecycle management.
  • 🔗 Adept at integrating marketing platforms with CRM systems to create seamless, automated workflows.

Education

• School

  2006

  S C P High School from Karnataka Education Board With 72.80% marks

• College

  Jain College of Engineering, Belgaum, VTU with 71% marks.
  Master of Computer Application -- FCD 2011-2014
  
  STC Arts & Commerce College, Banahatti, KUD with 70% marks.
  Bachelor of Computer Application -- FCD 2008-2011
  
  SCP PU College, Mahalingpur
  Pre-University Examination -- Pass 2006-2008